A product owner is the CEO of the product. They know the vision, mission and purpose of the product and they know what the product is and why it exists.
A marketing team have the skills necessary to deliver the product to the market.
So it is, in effect, the other way around.
A marketing team work with a product owner to achieve a successful product launch or adoption.
The marketing team would be very much like the development team in a scrum environment.
They have the specialized and cross-functional skills necessary to deliver the product to market.
A product owner would work closely with the marketing team to achieve that.
It isn’t a product unless there is a market for it and as such, the marketing team play a crucial role in the success of a product during its lifecycle.
When it comes to the creation of marketing material and marketing collateral, a product owner would have a significant amount to contribute.
Whether it’s websites or digital campaigns that are being created, the product owner is the guardian of the brand and the voice of the customer within the organisation.
They would be able to inform a lot of the copywriting, design elements, and digital platforms that are deployed to launch and nurture the growth of the product.
Just as the product owner works with the development team to create and refine the product, they would work with the marketing team in much the same way to create product marketing collateral that effectively sells the product and/or service.
Frequently Asked Product Ownership Questions
- What is the difference between a Product Owner and a Project Manager?
- How is a product owner different to a product manager?
- Is a product owner a member of the development team?
- Do you need project management experience to be a Product Owner?
- How does a Product Owner integrate into a Scrum Team?
- Do project managers traditionally make great product owners?
- Is the product owner role a great fit for people in creative industries?
- Is there different levels of seniority for product owners?
- What are career opportunities for a Product Owner?
- What do Product Owners do?
- Do you need to be a developer to be a product owner for a software company?
- Can you create a Product Ownership role in a company that doesn’t do Scrum?
- What are some great traits of a product owner?
- How will I know if a product owner role is a great fit for me?
- Do product owners attend daily scrums?
- Do product owners interact and engage with project stakeholders?
- How does a product owner integrate into a marketing team?
- Do entrepreneurs make great product owners?
Frequently Asked Product Owner Training Questions
- What is a Certified Scrum Product Owner?
- Will I be able to lead product development after doing a CSPO course?
- What will you learn on a CSPO course?
- How well recognised and respected is the CSPO course?
- What do you need to know to sign up for the CSPO course?
- How well does a CSPO course prepare you to be a product owner?
- Do I get textbooks and course materials as part of my CSPO course?
- What would be a good certification path for a Product Owner?
- Are there different CSPO certifications and how do they differ?
- How long is the CSPO course and how is it configured?
- Is the CSPO course theoretical or practical?
- Do companies invest in CSPO courses or is it primarily individuals?
- How do I progress as a Product Owner?
- Would you recommend the CSPO course for entrepreneurs?