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What is the hardest Agile value to live and breathe in a live Scrum environment?

Welcoming Change

Navigating through the dynamic terrains of a live Scrum environment often brings us face-to-face with numerous challenges.

For me and many others who’ve shared their experiences, the towering mountain among these challenges is embracing and overcoming Agile’s second principle – welcoming change, even late in the day.  🚀

Positivity and Resilience

Yes, you heard right, ‘welcoming change’ is a term that practically insinuates enjoying the ever-changing shifts.

Well, I won’t stretch it to the extent of saying we should enjoy it, but I fervently emphasise the necessity to acknowledge and adapt to these changes with a positive spirit. 🌟

Understanding and Adapting to Dynamic Customer Needs

In the ever-evolving sphere of Agile development, it’s not just about accepting changes. It’s about truly understanding that the customer’s needs change as they see the product, as we gradually unveil elements in a Sprint or even at its culmination.

Yes, they are bound to have new perspectives, which is the essence and beauty of ‘change.’  💪

Being Agile

As Scrum Masters, as spirited Agilists, we are on a quest to become comfortable, even welcoming, with the realisation that our journey will perhaps be a more challenging trodden path.

Yet, it promises a destination where our efforts translate to something that resonates with our customers, evoking a heartwarming ‘yes’ from them. It beckons tweaks here and adjustments there, all in the stride to achieving excellence.

But remember, it doesn’t end here.

Our role transcends beyond being mere facilitators of change. We are here to foster a welcoming environment for our customers, encouraging an open dialogue that invites continuous collaboration and improvement.

If we fail to extend this warm welcome, we risk alienating those whose inputs are the guiding lights to our projects.

Master the Agile Journey

I invite you, fellow Agilists, to explore the fascinating world of Agile and Scrum through my comprehensive courses.

Let’s embark on this transformative journey where we learn to live with change and celebrate it, making it a vibrant part of our Agile narrative.

If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Agile Coaches page.

If you are inspired by the idea of an online apprenticeship for a scrum master, visit

If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page.

If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page.

If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page.

For more information on John McFadyen, visit or connect with John on LinkedIn at

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Keywords: David Marque, Stephen Bungay, Agile Leadership, Influential Thought Leaders

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author avatar
John McFadyen Managing Partner
John McFadyen is an Executive and Enterprise Agile Coach with proven experience working on some of the UK and Europe’s largest, most complex Agile Transformations. As a Certified Scrum Trainer, John brings a wealth of experience as an Agile coach, Agile practitioner and software developer into each of the four core courses he provides. The war stories, the insights into successful Agile transformations and everything he has learned from coaching high-performance Agile teams combine to provide course delegates with a unique, compelling training experience that transforms as much as it empowers.

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