Simon Sinek, author of ‘start with why,’ speaks about the importance of defining and articulating the big ‘why’ before commencing with any kind of #productdevelopment and #projectmanagement.
It is a great book but it’s also been bandied about as a gospel for #agile and #productdevelopment environments, and we wanted to check whether that is true.
Does it really matter whether you have a big, compelling, awe-inspiring ‘why’ behind what you do? Do you need to inspire and motivate everyone on the team with a cause that whispers to their soul in order to build a great product?
In this short video, we asked John McFadyen whether you really need to start with ‘why’, and if so, why?
About John McFadyen
If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on https://www.growingscrummasters.com/
If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on https://www.agilecentre.com/courses/scrum-master/certified-scrummaster/.
If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on https://www.agilecentre.com/courses/scrum-master/advanced-certified-scrummaster/.
If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on https://www.agilecentre.com/courses/scrum-master/certified-scrum-professional-scrum-master/
For more information on John McFadyen, connect with John on LinkedIn at https://www.linkedin.com/in/johnmcfadyen/.
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